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Nursing
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Health Care Market Strategy
Quiz 3: The Challenge of a Competitive Marketplace
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Question 41
True/False
Stark I prohibited physician referrals to entities in which they held financial interest.
Question 42
True/False
Stark II regulations of 2007 allows medical groups to impose practice restrictions of a limited nature on recruited physicians
Question 43
True/False
Stark II limited the geographically area in which a rural hospital could recruit a physician.
Question 44
True/False
The Federal Trade Commission does not generally challenge the merger of acute care hospitals if one of the hospitals has fewer than two hundred licensed beds and an average daily census of 40 patients per day.
Question 45
True/False
The Federal Trade Commission has a safety zone whereby it will not challenge the merger of acute care hospitals of a certain size and average daily census, but it does not apply if the hospital is less than five years old.
Question 46
True/False
Older consumers have recently been found to be as adept at using patient portals as younger consumers.
Question 47
True/False
The adoption of EHRs among smaller rural hospitals in the U.S. still lags at a level below 50%.
Question 48
True/False
Merger activity in the health care industry has begun to drop since the cost of capital increased in 2015.
Question 49
True/False
Patients going overseas for healthcare are people who tend to be underinsured or uninsured as well as those with high deductibles.
Question 50
True/False
Domestic medical tourism is a trend that means attracting people from overseas into the domestic U.S. market for healthcare.
Question 51
True/False
Consumers are now able to get outcome data on hospitals from both federal and state regulators.
Question 52
True/False
Transparency in health care has led to third party rating agencies that are certified by government regulators publish price and quality data on health care providers.
Question 53
True/False
Certificate of need requirements was a state regulation that required regulatory approval before capital expenditures could be made by a health care organization for programs of a certain dollar size.
Question 54
True/False
Brand identify is a strong marketing concern but can never be an effective barrier to entry as it is easy for a competitor to counter.
Question 55
True/False
Wal-Mart has brand identity as its significant barrier to entry for competitors.
Question 56
True/False
As health care systems began to acquire physician practices and form large integrated group practices within their ownership, the health systems were attempting to develop a distribution access barrier to entry.