If you are asked to design an advertising campaign urging people to stop smoking, you will be most effective if your message should arouse:

Name: If you are asked to design an advertising campaign urging people to stop smoking, you will be most effective if your message should arouse:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A low to moderate level of fear is most effective because it captures attention and motivates change without causing excessive anxiety or defensiveness, which can occur with high levels of fear.

If You Are Asked to Design an Advertising Campaign Urging