The view that suggests that people respond to fear-based messages in order to control/avoid the danger mentioned in the message, and to cope with the unpleasant feelings engendered by the message is known as:

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The protection motivation model suggests that people respond to fear-based messages in order to control/avoid the danger mentioned in the message, and to cope with the unpleasant feelings engendered by the message.

The View That Suggests That People Respond to Fear-Based Messages