The ________ concept is based on the development, design, and implementation of marketing programs, processes, and activities that are broad in scope and interdependent.

Question

Quizplus · Accepted Answer

The question describes the concept of marketing that involves a broader and interdependent approach. This matches with the definition of holistic marketing. Social marketing focuses on promoting social causes, niche marketing targets specific segments, performance marketing emphasizes on measurable outcomes, and relationship marketing emphasizes on building strong customer relations.

The ________ Concept Is Based on the Development, Design, and Implementation