The marketing concept holds that the key to achieving organization goals consists of the company being more effective then competitors in creating, delivering, and communicating

Question

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The marketing concept focuses on creating superior customer value, which includes creating and delivering products and services that meet or exceed customer needs and expectations. The goal is to create a strong and loyal customer base by consistently providing value, rather than simply competing on the basis of price or product features. Therefore, the best option is E - superior customer value.

The Marketing Concept Holds That the Key to Achieving Organization