As consumers grow more socially conscious, a number of companies are using ________ as a way to differentiate themselves from competitors, build consumer preference, and achieve notable sales and profit gains.

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As consumers become more socially conscious, companies are using social-responsibility marketing to differentiate themselves from competitors and enhance consumer preference, resulting in notable sales and profit gains. Social-responsibility marketing refers to the act of promoting and selling products and services by highlighting their positive social or environmental impact, which aligns with a growing number of consumers' values and aspirations. This marketing approach enables companies to appeal to consumers who want to contribute to social causes while satisfying their needs and desires.

As Consumers Grow More Socially Conscious, a Number of Companies