The ________ holds that the organization's task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer's and the society's well-being.

Question

Quizplus · Accepted Answer

The definition provided highlights the societal responsibility aspect of the marketing concept, which is focused on preserving or enhancing the well-being of both consumers and society as a whole. This goes beyond simply delivering desired satisfactions more effectively and efficiently than competitors, and is a key feature of the societal responsibility marketing concept.

The ________ Holds That the Organization's Task Is to Determine