When 3M, HP, and Motorola practise researching or imaging latent needs of consumers, they are most likely using which of the following marketing orientations with respect to their consumers?

Question

Quizplus · Accepted Answer

These companies are using a proactive marketing orientation by seeking to understand unmet needs and desires of their consumers through research and imaging. This approach involves anticipating customer needs and wants and developing products or services to meet them.

When 3M, HP, and Motorola Practise Researching or Imaging Latent