Mohan Sawhney has proposed the concept of ________ to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries.

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Mohan Sawhney proposed the concept of metamarket to refer to a group of complementary products and services that are perceived by consumers as being closely related but are distributed across a range of industries. It emphasizes the importance of collaboration between companies that offer different but complementary products or services, as well as the need for organizations to develop a more customer-centric approach to business strategy.

Mohan Sawhney Has Proposed the Concept of ________ to Describe