Dell Computer doesn't prepare a perfect computer for its target market. Instead, it provides product platforms on which each person customizes the features he or she desires in the computer. This is an example of a company embracing the

Question

Quizplus · Accepted Answer

Dell's approach of allowing customers to customize their computers based on their personal preferences aligns with the marketing concept, which focuses on understanding and meeting the needs and wants of customers. This approach also emphasizes building long-term relationships with customers and creating customer value, which is a key element of the marketing concept.

Dell Computer Doesn't Prepare a Perfect Computer for Its Target