During market segmentation analysis, the marketer identifies which segments present the greatest opportunity. These segments are called

Question

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The segments that present the greatest opportunity are the ones that the marketer will target, hence they are called target markets. Option B is incorrect because not all segments are necessarily based on demographics. Option C and E are not commonly used terms in marketing. Option D is incorrect because all segments can be considered primary in their own way, but not all segments are the primary focus of the marketer's efforts.

During Market Segmentation Analysis, the Marketer Identifies Which Segments Present