________ reflects the perceived tangible and intangible benefits and costs to customers.

Question

Quizplus · Accepted Answer

Value reflects the perceived benefits and costs to customers, including both tangible (e.g. price) and intangible (e.g. brand image) factors. Comparison shopping involves evaluating different options before making a purchase, while satisfaction and loyalty are outcomes that result from experiencing value. Expectations set the baseline for how customers evaluate value.

________ Reflects the Perceived Tangible and Intangible Benefits and Costs