To understand what is happening inside and outside the company, the company needs a reliable marketing information system.

Question

Quizplus · Accepted Answer

A marketing information system provides the company with valuable insights about the market, competitors, customers, and other factors that can impact their business. This information helps them make informed decisions and develop effective marketing strategies. Without a reliable marketing information system, the company may struggle to keep up with the latest trends and may miss out on important opportunities.

To Understand What Is Happening Inside and Outside the Company