Because of surprises and disappointments that can occur as marketing plans are implemented, a company needs feedback and control to understand the efficiency and effectiveness of marketing activities.

Question

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Marketing plans are not foolproof and may encounter unforeseen obstacles or setbacks. As a result, it's crucial for businesses to track and analyze their marketing performance to ensure that their strategies are working as intended and that they are achieving their objectives. Feedback and control mechanisms are required to assure this.

Because of Surprises and Disappointments That Can Occur as Marketing