Value delivery process can be divided into three phases, out of which "choosing the value" implies _______, which is the essence of strategic marketing
A) segmentation, developing, and delivering
B) segmentation, targeting, and positioning
C) targeting, positioning, and communicating
D) targeting, positioning, and delivering
E) researching, developing, and delivering

Question

Quizplus · Accepted Answer

The three phases of value delivery process are choosing the value, providing the value, and communicating the value. Among these phases, "choosing the value" involves segmentation, targeting, and positioning, which are the key components of strategic marketing. Therefore, the best choice is B, which includes segmentation, targeting, and positioning as the three phases of choosing the value.

Value Delivery Process Can Be Divided into Three Phases, Out