We can say that a ________ has three characteristics: (1) It is a source of competitive advantage in that it makes a significant contribution to perceived customer benefits, (2) it has applications in a wide variety of markets, and (3) it is difficult for competitors to imitate.
A) core technology
B) winning strategy
C) strategic business unit
D) business strategy
E) core competency

Question

Quizplus · Accepted Answer

The three characteristics described in the statement are characteristic of a core competency. A core technology may not have applications in a wide variety of markets, and a winning strategy or business strategy does not necessarily imply difficulty for competitors to imitate. A strategic business unit is a distinct subunit of a larger organization, which may or may not have a core competency.

We Can Say That a ________ Has Three Characteristics: (1)