A(n) ________ is when a company might seek new businesses that have no relationship to its current technology, products, or markets.

Question

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A conglomerate strategy is when a company seeks new businesses that have no relationship to its current technology, products, or markets. This strategy is often used when a company wants to diversify its portfolio and reduce its overall risk by entering into a new and unrelated industry. The other choices do not fit this description - concentric strategy involves expanding into related businesses, intensive growth strategy involves increasing market share within existing industries, integrative strategy involves merging with or acquiring suppliers or distributors, and horizontal strategy involves expanding into new geographic markets within the same industry.

A(n) ________ Is When a Company Might Seek New Businesses