If a marketing research firm sells its field interviewing services to other firms, it would be called an example of a
A) custom marketing research firm.
B) specialty-line marketing research firm.
C) syndicated-service research firm.
D) systematic marketing research firm.
E) general-line marketing research firm.

Question

Quizplus · Accepted Answer

A specialty-line marketing research firm focuses on specific types of research services, such as field interviewing, rather than offering a wide range of research services.

If a Marketing Research Firm Sells Its Field Interviewing Services