The first step in the marketing research process is to
A) contact a professional consultant.
B) develop a research plan.
C) define the problem and research objectives.
D) analyze the internal environment.
E) read marketing research journals.

Question

Quizplus · Accepted Answer

Before any research can be conducted, it is important to clearly define the problem and research objectives. This provides direction and focus for the research plan and ensures that the research will effectively address the problem at hand.

The First Step in the Marketing Research Process Is to