The marketing manager needs to know the cost of the research project before approving it. During which of the following stages of the marketing research process would such a consideration most likely take place?
A) Step 1 creating decision alternatives
B) Step 3 information collection.
C) Step 1 drafting the research objectives
D) Step 2 develop the research plan
E) Step 1 defining the problem

Question

Quizplus · Accepted Answer

The consideration of cost would most likely take place during the second stage of the marketing research process, which is developing the research plan. This is where the researcher outlines the specific research methods and data collection techniques to be used, and cost considerations are taken into account during this planning stage.

The Marketing Manager Needs to Know the Cost of the Research