Primary data can be collected in several ways. Which of the following primary data collection methods would be exemplified by constructing see-through mirrors in a retail store whereby consumers' actions could be recorded?
A) behavioural data
B) surveys
C) focus groups
D) experiments
E) observation

Question

Quizplus · Accepted Answer

This method is an example of observation, where researchers directly observe and record consumers' behavior without any intervention or manipulation.

Primary Data Can Be Collected in Several Ways