If a marketing researcher chooses to use a word association question (e.g., "what is the first word that comes to your mind when you hear the following: airline...Air Canada...travel, et cetera) , the researcher has chosen which of the following type of question for his or her research questionnaire?
A) open-end question
B) Likert scale question
C) semantic differential question
D) rating scale question
E) closed-end question
Correct Answer:
Verified
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