Mechanical devices are occasionally used in marketing research. For example, ________ flashes an ad to a subject with an exposure interval that may range from one hundredth of a second to several seconds. After each exposure, the respondent describes everything he or she recalls.

Question

Quizplus · Accepted Answer

The mechanical device described in the question is a tachistoscope, which presents stimuli (such as an advertisement) for a brief amount of time and measures recall or recognition afterwards. The other options listed, such as an audiometer or pupilometer, are not relevant to the described scenario. The galvanometer is used to measure electrical conductance, which is not applicable here. An eye-tracking camera is used to track eye movements, which could be useful in certain types of research but is not necessary for the described scenario.

Mechanical Devices Are Occasionally Used in Marketing Research