If a marketing researcher were to use careful observation, hypotheses, prediction, and testing to ensure that his or her marketing research efforts were of the highest quality, the researcher would have then used ________ characteristic of good marketing research to assist in the research effort.

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The scientific method involves careful observation, generating hypotheses, making predictions based on those hypotheses, and testing those predictions through experimentation or data collection. Using the scientific method is a key characteristic of good marketing research to ensure high quality and reliable results.

If a Marketing Researcher Were to Use Careful Observation, Hypotheses