One of the characteristics of good marketing research is that it uses multiple methods.

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Good marketing research involves using multiple methods to gather relevant data and insights. This may include qualitative methods, such as in-depth interviews and focus groups, as well as quantitative methods, such as surveys and experiments. Using a variety of methods helps to ensure that the research is comprehensive and provides a deeper understanding of the target audience and market trends.

One of the Characteristics of Good Marketing Research Is That