All the buyers who are able and willing to buy a company's products or services are called the overall market share.

Name: All the buyers who are able and willing to buy a company's products or services are called the overall market share.
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The group of buyers who are able and willing to buy a company's products or services is called the target market. The overall market includes all potential buyers, including those who may not have a need or desire for the company's offerings.

All the Buyers Who Are Able and Willing to Buy