Customer perceived value (CPV) is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives

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Customer perceived value (CPV) is defined as the perceived benefits minus the perceived costs of a product or service in comparison to other offerings. It takes into account the customer's evaluation of the competition and how the offering meets their needs and preferences.

Customer Perceived Value (CPV) Is the Difference Between the Prospective