The fate of Goodyear Tire Company depends on getting contracts from a few major automakers. This illustrates which characteristic of the business market?
A) fewer larger buyers
B) geographically concentrated buyers
C) multiple sales calls
D) close supplier-customer relationship
E) professional purchasing

Question

Quizplus · Accepted Answer

The fact that Goodyear Tire Company depends on contracts from a few major automakers suggests that there are fewer larger buyers in the business market. This characteristic is typical of many business markets, as a small number of large buyers can have a significant impact on the sales and profits of suppliers.

The Fate of Goodyear Tire Company Depends on Getting Contracts