Think about what you have learned about a buying centre. If you performed the role of the ________, you would be the person that has the power to prevent sellers or information from them in reaching other members of the buying centre.
A) initiator
B) influencer
C) decider
D) approver
E) gatekeeper

Question

Quizplus · Accepted Answer

The gatekeeper is the person in the buying center who controls the flow of information to other members of the buying center. They can prevent sellers or information from reaching other members of the buying center, making them a crucial role in the buying process. Therefore, the best choice for the given scenario is E - Gatekeeper.

Think About What You Have Learned About a Buying Centre