In the purchasing decision process, the ________ are those who have the power to prevent sellers or information from reaching members of the buying centre.
A) gatekeepers
B) approvers
C) buyers
D) initiators
E) deciders

Question

Quizplus · Accepted Answer

Gatekeepers are those who control the flow of information to members of the buying centre. They can prevent sellers or information from reaching other members of the buying centre. Approvers are those who approve the purchase decision made by the buying centre. Buyers are those who make the actual purchase. Initiators are those who start the purchasing process by identifying a need. Deciders are those who make the final decision on which product or service to purchase.

In the Purchasing Decision Process, the ________ Are Those Who