________ is composed of all those individuals and groups who participate in the purchasing decision-making process, who share some common goals and the risks arising from their decisions.
A) Engineering support
B) Strategic management
C) The marketing sales team
D) The logistics centre
E) The buying centre

Question

Quizplus · Accepted Answer

The description fits the concept of buying centre which refers to the group of individuals and organizations involved in the decision-making process for purchasing products or services. These groups share common goals and risks associated with their decisions. The buying centre typically includes decision-makers, influencers, buyers, gatekeepers, and users.

________ Is Composed of All Those Individuals and Groups Who