Many business buyers prefer to buy a total solution to a problem from one seller. This process is also known as ________.
A) channel consolidation
B) vertical buying
C) horizontal buying
D) systems buying
E) supply buying

Question

Quizplus · Accepted Answer

Systems buying refers to the process of purchasing a total solution to a problem from one seller. This includes all the necessary components and services required to solve a particular problem or meet a specific need. This approach is preferred by many business buyers as it helps to streamline the purchasing process and reduces the need to coordinate multiple vendors to complete a project.

Many Business Buyers Prefer to Buy a Total Solution to a Problem