Since Federal Lighting consistently purchases MROs from a trusted supplier, they use the least number of buyphases (stages) in the industrial buying process. Which buyclass does this represent?
A) modified rebuy
B) straight rebuy
C) relational rebuy
D) new task
E) global task

Question

Quizplus · Accepted Answer

This represents a straight rebuy, where the buyer is buying the same product from a trusted supplier without much decision-making or evaluation of other options.

Since Federal Lighting Consistently Purchases MROs from a Trusted Supplier