The buying centre is where consumers go to purchase their goods and services.
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Q87: Some companies handle price-oriented buys by setting
Q88: Users perform all seven roles in the
Q89: In the business market, small sellers concentrate
Q89: Webster cautions that ultimately, organizations not individuals
Q90: In barter markets, participants offer to trade
Q93: Webster and Wind define organizational buying as
Q94: Today, purchasing departments occupy a relatively low
Q95: Some multinationals have even elevated purchasing departments
Q96: At Caterpillar, purchasing, inventory control, production scheduling,
Q97: Over time, new-buy situations become straight rebuys
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