Users perform all seven roles in the buying centre because of their direct tie to the product and what it is supposed to do.

Name: Users perform all seven roles in the buying centre because of their direct tie to the product and what it is supposed to do.
Brand: Quizplus
Rating: 4.9 (38 reviews)

Question

Quizplus · Accepted Answer

The buying center typically consists of multiple individuals performing different roles such as users, influencers, buyers, deciders, gatekeepers, and more, rather than a single individual performing all roles.

Users Perform All Seven Roles in the Buying Centre Because