If a marketing manager segments the market into culture-oriented, sports-oriented, or outdoor-oriented groups, he or she is segmenting on the basis of ________.
A) attitude toward product
B) user status
C) behavioral occasions
D) loyalty status
E) psychographic lifestyle

Question

Quizplus · Accepted Answer

Culture-oriented, sports-oriented, or outdoor-oriented groups are all examples of different psychographic lifestyles. This means that the marketing manager is segmenting on the basis of consumers' values, beliefs, interests, and personality traits.

If a Marketing Manager Segments the Market into Culture-Oriented, Sports-Oriented