When Baskin-Robbins dropped all TV advertising to focus on "three-mile" marketing with more emphasis on local events and promotion, they were engaging in
A) grassroots marketing.
B) customerization.
C) experiential marketing.
D) one-to-one marketing.
E) niche marketing.

Question

Quizplus · Accepted Answer

Baskin-Robbins dropping TV advertising and focusing on local events and promotion is an example of grassroots marketing, which involves targeting specific audiences at a local level through grassroots efforts such as events and promotions rather than broad-based advertising campaigns.

When Baskin-Robbins Dropped All TV Advertising to Focus on "Three-Mile