According to the major segmentation variables for consumer markets, which of the following would be the appropriate segment category to target young, marrieds?
A) lifestyle
B) generation
C) family life cycle
D) family size
E) age

Question

Quizplus · Accepted Answer

Family life cycle is the appropriate segmentation category for targeting young, marrieds as it focuses on the distinct stages that families go through as they grow and evolve. Young, marrieds would fall under the "newlyweds" or "young couples" stage of the family life cycle.

According to the Major Segmentation Variables for Consumer Markets, Which