Robert is the owner of an automobile manufacturing company. He calls for a board meeting and tells his directors that he wants to build a car that lets the users experience power and exhilaration. He tells them that the car must allow his users to soar from 0-60 mph in about 4 seconds. He also adds in that the price of the car must be affordable enough for anybody making a good salary. In accordance with the given scenario, Robert is trying to segment the market on the basis of ________.
A) social class
B) life style
C) income
D) benefits
E) user rate

Question

Quizplus · Accepted Answer

Robert is focusing on the benefits that the car provides, such as power and exhilaration, which are specific advantages that appeal to certain customers.

Robert Is the Owner of an Automobile Manufacturing Company