Jose and Erika have just divorced. This will obviously not only have an impact on their personal lives but their consumptive lives as well. Which of the following demographic segmentation subsegment formats might be used by marketers to reach Jose or Erika?
A) life stage
B) user segment
C) benefits
D) age segment
E) occasion segment

Question

Quizplus · Accepted Answer

The life stage subsegment format focuses on significant life events, such as divorce, that impact a person's purchasing behavior. Marketers can tailor their marketing strategies to reach individuals going through a divorce, such as advertising products or services that help with the transition to single life.

Jose and Erika Have Just Divorced