Costco Wholesale Corp. has unveiled a store in downtown Vancouver. One of its objectives is to
A) get closer to smaller businesses such as convenience stores.
B) segment by purchase criteria.
C) switch from B2B markets to consumer markets.
D) develop a super-segment.
E) segment based on buyer-seller similarity.

Question

Quizplus · Accepted Answer

The objective of Costco Wholesale Corp. in opening a store in downtown Vancouver is to get closer to smaller businesses such as convenience stores, indicating a focus on B2B markets.