A company can be said to have used ________ if the company distinguished business customers buying on the basis of price, service, and quality.
A) global segmentation
B) strategic segmentation
C) macrosegmentation
D) short-term segmentation
E) microsegmentation

Question

Quizplus · Accepted Answer

Microsegmentation involves dividing a market into small segments based on specific characteristics, such as customer needs or behaviors. By distinguishing business customers buying on the basis of price, service, and quality, the company is engaging in microsegmentation to better meet the needs of these specific segments.

A Company Can Be Said to Have Used ________ If