A snack chip manufacturer is concerned about consumers leaving its brand and going to competitive alternatives. Which of the following groups (based on strength of commitment) would be most likely to leave the company's offering and go somewhere else for snack products?
A) shifting loyals
B) hard-core loyals
C) split loyals
D) average
E) entrenched

Question

Quizplus · Accepted Answer

Shifting loyals are consumers who are somewhat loyal to the brand but are willing to switch to a competitor if they perceive a better value or experience. Therefore, they are more likely to leave the company's offering and go somewhere else for snack products compared to hard-core loyals, split loyals, average, or entrenched customers.

A Snack Chip Manufacturer Is Concerned About Consumers Leaving Its