All of the following are benefits of following the ________ approach to target market selection: a strong knowledge of the segment's needs, a strong market presence, operating economies through specializing in production, distribution, and promotion.
A) selective specialization
B) single-segment concentration
C) product specialization
D) full market coverage
E) market specialization

Question

Quizplus · Accepted Answer

Single-segment concentration allows a company to focus intensely on a single market segment, leading to a strong understanding of that segment's needs, a strong presence within the market, and efficiencies in production, distribution, and promotion tailored to that specific segment.

All of the Following Are Benefits of Following the ________