Not all attempts to target children, minorities, or other special segments draw criticism. Which of the following is the best illustration of a company (or industry) that seems to be marketing to the above in a correct and ethical way?
A) McDonald's marketing to inner-city youth
B) R. J. Reynolds marketing of the Kool brand
C) RBC's sponsorship of the Wicket Cricket program
D) the toy industry's tendency to overwhelm children's defences
E) the cereal industry's approaches to children

Question

Quizplus · Accepted Answer

RBC's sponsorship of the Wicket Cricket program is an example of ethical marketing to children. This program promotes physical activity and teamwork among children in diverse communities, without targeting them with advertising and commercial messages.

Not All Attempts to Target Children, Minorities, or Other Special