As a brand manager you have decided to use the full market coverage approach in marketing to your customers. Within the full market coverage approach, you have selected a(n) ________ strategy whereby your firm will operate in several market segments and design different products for each segment.
A) concentrated
B) differentiated
C) undifferentiated
D) introverted
E) parallel

Question

Quizplus · Accepted Answer

Within the full market coverage approach, the differentiated strategy is most suitable when a firm operates in several market segments and designs different products for each segment. This strategy allows the firm to meet the specific needs and wants of each segment, which can result in higher customer satisfaction and loyalty. The concentrated strategy involves focusing on one particular segment, whereas the undifferentiated strategy involves offering a single product or service to the entire market without considering the specific needs of different segments. The introverted and parallel strategies are not relevant to this approach.

As a Brand Manager You Have Decided to Use the Full