A marketing manager has decided to take a "purchasing approach" to segmenting a proposed business market. Which of the following would be a potential means sub-segments for segmenting under this approach?
A) attitudes toward risk
B) purchasing-function organization
C) customer capabilities
D) size of order
E) specific application

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The Answer of A marketing manager has decided to take a "purchasing approach" to segmenting a proposed business market. Which of the following would be a potential means sub-segments for segmenting under this approach?
A) attitudes toward risk
B) purchasing-function organization
C) customer capabilities
D) size of order
E) specific application

A Marketing Manager Has Decided to Take a "Purchasing Approach