A marketer is interested in segmenting a business market on ________ if the marketer intends to segment the market based on industries and geographical areas to serve.
A) situational factors
B) operating variables
C) demographic variables
D) purchasing approaches
E) personal characteristics

Question

Quizplus · Accepted Answer

Demographic variables include factors such as industry and geographical location, which are used to segment business markets.

A Marketer Is Interested in Segmenting a Business Market on ________