To be useful, market segments must have as one of their characteristics the ability to be measured.

Question

Quizplus · Accepted Answer

Market segments need to have measurable characteristics in order for them to be identified, analyzed, and targeted effectively. These characteristics could include demographic, psychographic, behavioral, or geographic factors that can be quantified or observed through data and research. Without the ability to measure and compare these characteristics, segmentation would not be useful or actionable for companies looking to reach specific customer groups.

To Be Useful, Market Segments Must Have as One of Their