Successful brands such as Sony and Nike command ________ and elicit much loyalty.
A) an increase in market share
B) respect
C) a price premium
D) attention
E) competitors

Question

Quizplus · Accepted Answer

"A price premium" means these brands can charge more for their products because consumers are willing to pay extra for the brand name and perceived quality. This indicates a strong brand image and loyalty.

Successful Brands Such as Sony and Nike Command ________ and Elicit